McCafe launches national coffee, the Australiano, via DDB Sydney
McDonald’s coffee house, McCafe, has unveiled a new national coffee beverage conceived and launched with a new campaign by DDB Sydney.
The ‘Australiano’ is Australia’s answer to the Americano, featuring flavours of Australian wattleseed, chai and McCafe coffee.
The new limited time product has launched today with a new campaign that leverage’s the brand’s ‘Coffee Fit For An Aussie’ platform launched by DDB last year.
The 20 second spot poses that ‘when a nation loves coffee, they have their own’, flashing through the national coverage beverages of Italy, the US and Turkey, before showing a group of Aussies enjoying the beverage on the beach.
The campaign will run across TV, out-of-home, radio, digital and social roll outs, in addition to a sampling truck will tour the nation, developed by OMD Australia.
McDonald’s group brand manager Lancy Huynh said: “Despite being a nation of coffee connoisseurs, we haven’t had a coffee to call our own. As a champion for Aussie coffee culture, McCafé wanted to right this wrong and craft a blend that Aussies can proudly put their name to.”
DDB Sydney executive creative director Matt Chandler said: “Like most Aussies, my day doesn’t get out of first gear until I’ve had my morning coffee. It’s awesome to be able to create one that the entire nation can get around.”
Credits:
Client: McCafé
Product idea, creative, strategy: DDB SydneyPR: Mango
Media: OMD
Production: GoodOil
Post-Production: The Editors
Sound: Electric Sheep Music
Music: Sonar
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