McCann’s Ben Lilley, WE Communications’ global CEO and first industry-submitted sessions confirmed for Mumbrella360

At this year’s Mumbrella360, Ben Lilley, the new owner of McCann Australia, and currently one of the most talked-about industry leaders in the region, will give the inside details on how and why he bought the agency from Interpublic Group just years after he exited as CEO and chairman.

Lilley will reveal the inside story of his acquisition of McCann Australia at Mumbrella360

The acquisition includes SMART, The Red Republic, and McCann Melbourne, Sydney, Brisbane and the Gold Coast. Those agencies will still have access to the McCann Worldgroup network and global clients despite operating independently in Australia.

Lilley will explain exactly why and how he bought McCann Australia back, what to expect from the company moving forward and what this move might mean for the broader industry.

Meanwhile, the first Mumbrella360 industry-submitted sessions have been confirmed on the program including WE Communications’ global CEO and founder, Melissa Waggener Zorkin.

Waggener Zorkin, global CEO and founder of WE Communications, will fly in from Seattle to speak

Waggener Zorkin will fly in from Seattle to share what’s expected of leaders today in a hyper-connected world where communicating with values must happen at every level.

She will illustrate a new approach to leadership at every level suggesting that the days of C-level disconnection are over and that the new world demands a new type of leader who shows 360 degrees of respect.

Dan Monheit Mumbrella360 2018

Monheit will give delegates some ‘terrible advice’

Also confirmed is Hardhat co-founder Dan Monheit, who will return to Mumbrella360 after bringing a man in a gorilla suit with him in 2019.

In a session titled ‘Terrible advice for excellent marketers,’ Monheit will use core concepts from behavioural economics to explain how following logical, well-intentioned advice, can lead to catastrophic outcomes for brands.

He’ll demonstrate why ‘no brainers’ like competitive pricing, long-term thinking and seamless customer experiences should be at the bottom of the ‘to-do’ list for any great marketer.

Kathryn Williams, managing director of KMint, has also been confirmed to reveal why value, not time, should be the new agency currency.

She’ll explain how to create an optimum billings target board based on the hourly rate and where the hourly rate model is flawed, while illustrating how to flip agency currency to create a profit model based on the value of outputs rather than time.

Mumbrella360 kicks off with a half-day of speed networking on June 2

Rob Pyne, director of Realizer, will also return to Mumbrella360 after one of the most popular sessions in 2019.

This year, Pyne will reveal exclusive research on how leadership teams create value and what holds them back.

He’ll discuss how the best leadership teams maintain high performance under pressure specifically as it pertains to the media and marketing industry.

Mumbrella360 takes place at the Hilton Hotel in Sydney from June 2-4, starting with a half day of speed networking before two full days of conference sessions. Early bird tickets are on sale now.


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