McDonald’s alters tagline to ‘I’m lovin’ Summer’ in outdoor campaign
Fast food giant McDonald’s has temporarily changed its tagline from ‘I’m lovin’ it’ to ‘I’m lovin’ Summer’.
In a series of outdoor ads, McDonald’s has also transformed its iconic ‘M’ to surfboards, buckets, ice-cream, flippers, thongs and a snorkel.
One of the outdoor executions
