McDonald’s aims to position Family McValue box as perfect meal for all occasions
McDonald’s is telling the story of a young family enjoying time together to promote its new Family McValue box as the perfect meal for all family occasions and activities.
A 30 second ad sees a young boy looking out a window watching his parents enjoy time together, with the child joining his parents in activities such as watching TV, fixing a bike before the trio come together to enjoy a Family McValue box at McDonald’s.
https://youtu.be/jXA8Rve5Q5M
A series of 15 second spots show how the McValue Box is perfect for different activities families can do together.
One ad sees the young boy and his dad watching the AFL.
https://youtu.be/hbAKn0nkScg
Another show the meals are perfect for family road trips.
https://youtu.be/bsVsMPaOhMs
A third ad sees the family enjoying a walk together on the weekend.
https://youtu.be/C2d3e0hHJdU
DDB and Leo Burnett are the brand’s creative agencies of record.
