MediaCom nabs OMD’s Mike Worden, elevates Adele Burke

December 2, 2021 2:29

GroupM agency MediaCom has appointed OMD’s Mike Worden as Sydney managing director, and promoted Adele Burke to general manager.

Worden has been head of McDonald’s at OMD Australia since July 2019. Prior to that he was at UM, where he was group business director across Johnson & Johnson, Lego, MLA and AMP.

Reporting to MediaCom AUNZ CEO, Yaron Farizon, Worden is tasked with managing the agency’s capabilities and shaping MediaCom’s client leadership. Worden will also be responsible for the ongoing development of MediaCom’s team in Sydney and integrating new ways of working.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.

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1 COMMENTS

Matt Furlong 3 Dec 21

Good on ya’ Mike. Best of luck.

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