Melbourne radio ratings: Fox FM overtakes 3AW in Drive slot
Melbourne’s Fox FM has overtaken 3AW’s Tom Elliott in the critical Drive slot, with 12.3% share in GfK survey five. Hosts Carrie Bickmore and Tommy Little, and David Hughes and Kate Langbroek (on air from Italy but replaced by 2Day FM’s Ed Kavalee in recent weeks) enjoyed a 1.3 percentage point jump, pushing Fox above AM’s strong-performing 3AW in the slot.
3AW dropped 0.6 percentage points to finish with 11.4% share in drivetime. Survey five ran from 6 May to 29 June, and 14 July to 17 August.
Melbourne radio ratings survey 5 2019. Total audience share. Source: GfK
Fox backed its success in the Drive slot with a strong overall performance in the people 10+ demographic, finishing second behind 3AW with 10.2% share, boosted by a 0.4 percentage point improvement. 3AW maintained its clear lead with 15.2% share, despite a drop of 0.4 percentage points.
In the breakfast slot, 3AW was dominant with 18.6% share, while Fox’s Fifi, Fev and Byron show (which saw Fifi replaced by former Gogglebox star Yvie Jones while Box is on maternity leave) led the FM offering on 10% (dropping 0.5 percentage points). 3AW breakfast hosts Ross Stevenson and John Burns have held the top spot for more than 100 consecutive rating periods.
Behind Fox was Nova 100 on 8.6%, then Gold’s Christian O’Connell on 8%, who was up 1 percentage point to enjoy the biggest improvement in breakfast.
Melbourne radio ratings survey 5 2019. Source: GfK (click to enlarge)
Polly ‘PJ’ Harding and Jase Hawkins (Jase and PJ) led Kiis 101.1 to 7.2% share in the slot, an improvement of 0.7 percentage points and the highest breakfast figures for Kiis since 2015 (beating last survey’s result of 6.5%).
Overall, Gold came in behind 3AW and Fox with 9.8% share, a climb of 0.8 percentage points, followed by Smooth FM with 9.4% (up 0.6). ABC Melbourne finished on 8% share, the best for the public broadcaster, with Triple J on 4.3%, ABC Classic on 2.2% and ABC News on 1.4%.
Macquarie Sports had the same result as last survey, with 0.2% overall share.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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Another disastrous ratings for Macquarie sports- how long before this format is axed?
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Macquarie radio must realise that Macquarie Sports Radio is now a dud. Melbourne now has 4 sports radio stations on the am band 1377 which is the same as SEN 1116. 1278 and then we have RSN 927. and no music station on the am band. Why not try a beautiful music format on 1278 as it will sound just as good in Digital.
Or another idea, I would like to see the entire am band scrapt and move to the FM band.
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Surely the decision that Croc Media made to move on some stalwarts from SEN1116 was the absolute correct decision. The ratings prove that Macquarie Sports has about 1278 listeners
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SEN.
Sports Entertainment Network supposedly.
Too AFL centric nowadays for my liking.
It’s mix of information across the sporting landscape has long gone
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