Melbourne radio ratings: Nova takes over drive, 3AW continues overall winning streak
Melbourne’s radio market has seen Nine Radio’s 3AW keep the overall share crown, according to the fourth GfK Radio 360 survey for 2023, despite a drop in listenership.
Falling from 15.3% overall share in survey three to 14.6%, the largest market drop in overall share, the station has still maintained its lead while GoldFM remains in second place, at 10.8% overall share, compared to last survey’s 11.1%.
3AW maintains its overall share, Russel and Ross lead breakfast
SmoothFM had a 0.1 point loss, now sitting at 9.6% overall share – but remains third. Nova 100 now sits at fourth after a 1.2 percentage point increase to 8.5% – the largest increase in the market.
ABC Melbourne had a 0.9 percentage point increase to 6.9% and KIISFM rose 0.2 percentage points to 7.5% overall share. Triple M continues to trail at 5.7%.
In breakfast, 3AW’s Russel and Ross again dominated the market, maintaining a lead at 19.2% share.
Nine Radio’s head of content, Greg Byrnes, said: “This is a stunning result for Nine Radio…Clear number one in Sydney and Melbourne, and even more Australians turning to our live and local content.
“The breakfast, morning and football teams in Sydney and Melbourne in particular have recorded extraordinary results,” he said.
The competition for second has intensified between GoldFM and FoxFM, which sit at 9.8% and 9.6%, respectively. GoldFM’s Christian O’Connell Show had a 1 percentage point drop, while FoxFM’s Fifi, Fev and Nick rose by 0.1 percentage point.
SmoothFM and ABC Melbourne’s breakfast shows are equal at 8.9%, as the latter experienced a 1.7 percentage point increase.
Nova’s drive hosts (L-R): Ricki-Lee, Tim and Joel
In drive, Nova’s Ricki-Lee, Tim and Joel have beaten 3AW’s Tom Elliot by 0.1 percentage point, now sitting at 11.5% and 11.4%, respectively. The trio rose 2.1 percentage points compared to survey three.
NOVA Entertainment CEO, Peter Charlton, said: “Survey 4 has been another great result for NOVA Entertainment where we remain the country’s most listened-to metro network, connecting with 6.4 million Australians every week.
“On FM alone, we added another 64,000 listeners becoming the only metro network reaching over 6 million people,” he said.
FoxFM’s Carrie and Tommy increased by 0.4 percentage points, now at 10.4% share.
GoldFM has 9.7% share, while SmoothFM shadows at 9.1%.
[click to enlarge]
In the revamped Radio 360 ratings model, the streaming shares for breakfast are:
- 3AW: 32.9%
- FoxFM: 5.1%
- KIIS: 2.9%
- Triple M: 5.4%
- Nova: 2.7%
- SmoothFM: 4.7%
- ABC Melbourne: 15.4%
And overall, the streaming share in survey four was:
- 3AW: 24.4%
- FoxFM: 6.2%
- KIIS: 3.8%
- Triple M: 6.1%
- Nova: 4.2%
- SmoothFM: 8.2%
- ABC Melbourne: 10.5%
Byrnes said: “As more and more Australians turn to talk they’re embracing our content in the digital environment.
“It’s clear streaming is the future of our live and local strategy,” he concluded.
Charlton said: “Using GFK’s new Radio 360 methodology, we can also confirm that Nova is the country’s most streamed network with 760,000 connected listeners. This has been a fantastic set of results and a reflection of the huge amount of effort that everyone across NOVA Entertainment puts in every day.”
This radio survey period ran from 16 April to 24 June 2023.
Got a tip?
Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
topics
3AW
GfK radio 360
GfK radio ratings
Greg Byrnes
Nine radio
Nova
Ricki-Lee Tim and Joel
Russel and ross
Have your say