Melbourne Symphony Orchestra urges Victorians to get vaccinated

Melbourne Symphony Orchestra has released a social media campaign to encourage Victorians to get vaccinated against COVID-19.

The campaign has been released after last week’s Federal Government’s ‘Arm Yourself’ COVID-19 vaccine campaign received wide criticism.

Created internally by Melbourne Symphony Orchestra, the two-minute spot sees Melbourne-based performers encouraging Victorians to get vaccinated. The campaign calls the effort to get vaccinated an “ensemble effort”, and explains how the vaccine process works on the day. The campaign also encourages people to speak to their GPs.

Mumbrella understands there are no creative or media agencies attached to the campaign.

The campaign is based on health advice that mass vaccination is essential to prevent further lockdowns, avoid social distancing measures, and limited venue capacities.

Sophie Galaise, managing director at Melbourne Symphony Orchestra, said: “Along with our colleagues in the arts community, we are encouraging our audiences and the wider community to get vaccinated so we can all get back to doing what we love – whether that’s playing contact sports, enjoying a meal with our loved ones, or getting back on stage to entertain our treasured audiences.”

Those featured in the campaign include Rhonda Burchmore, Deborah Cheetham, Virginia Gay, Meow Meow, Tim Minchin, Tripod, artists from The Australian Ballet, Melbourne Symphony Orchestra, Melbourne Theatre Company, Short Black Opera and more.

Minister for Victorian Creative Industries, The Hon Danny Pearson MP, said: “Our arts community is doing everything they can to recover and reactivate and this campaign is a clever and creative way of encouraging audiences to play their role and get vaccinated. If you can get vaccinated, please book in or visit a Hub – the sooner we get vaccinated, the sooner we can get back to doing the things we love.”

The campaign will be on social media as well as airing on select Melbourne Symphony Orchestra performances.

It was filmed at St Vincent’s Hospital Royal Exhibition Building Vaccination Hub and Arts Centre Melbourne and features archival footage from a range of arts organisations.

The Melbourne Sydney Orchestra is principally funded by the Commonwealth Government’s Australia Council and supported by the Victorian Government’s Creative Victoria, Department of Jobs, Precinct and Regional, as well as its principal partner Emirates, and individual and corporate sponsors and donors.

Melbourne Airport also recently launched a campaign to encourage Victorians to get vaccinated.


Produced by: Melbourne Symphony Orchestra

In collaboration with:
Arts Centre Melbourne
Malthouse Theatre
Melbourne Chamber Orchestra
Melbourne Opera
Melbourne Theatre Company
Short Black Opera
The Australian Ballet
Victorian Opera
St Vincent’s Hospital

With special thanks to:
Christian Bagin
Carlos Barcenas
Dale Barltrop
Shauntai Batzke
Benedict Bemet
Samuel Bortolazzo
Rhonda Burchmore
Deborah Cheetham
Matthew Chin
Wendy Clarke
Anthony de Masi
Nadine Dimitrievich
Virginia Gay
Kathleen Halloran
Robyn Hendricks
Miss Jay
Callum Linnane
Bailey McMillan
Meow Meow
Tim Minchin
Geetanjali Mishra
Bede Nash
Yiana Pandelis
Kurt Pimblett
Rose Pimblett
Belinda Prakhoff
Sophie Rowell
Priya Srinasavan
Matthew Tng
Matthew Tomkins
Tripod – Scott Edgar, Simon Hall, Steven Gates
Emma Vize
Ian Wildsmith
Aaron Wyatt

Creative Team
Emma Muir-Smith, writer/director
Steele Foster, production manager
Liam Hennebry, producer, editor
Eva Otsing, editor
Stephen McAllan, artist liaison
Geetanjali Mishra, production co-ordinator
Matt Govoni, camera operator
Adam White, project assembly & colourist
Jim Kruze, sound recordist
Matthew Chin, composer
Andrew Groch, music supervisor


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