Meltwater hires Sling & Stone as it ramps up ‘Outside Insight’ campaign in Australia and NZ

MeltwaterMedia intelligence solutions company Meltwater has engaged PR agency Sling & Stone, formerly Click PR, as it ramps up its ‘Outside Insight’ campaign locally.

The Norwegian-founded Meltwater draws on data from online, broadcast and print media in an effort to enable businesses to look behind their own internal walls to gain a better understanding of their brand’s image in the market in what the company calls ‘Outside Insight’.

ANZ director for Meltwater David Hickey said in a statement: “Now is the time for Australian and New Zealand brands to improve and mature their online media analysis. They need to be able to harness the data out there, whether it is about them, their stakeholders or their competitors, and use it to make decisions based on fact. Brands need to be looking at all forms of online media, not just traditional forms, for a true representation of their presence in the market.

“We are excited to work with the team at Sling & Stone to highlight the importance of ‘Outside Insight’ in Australia and New Zealand. Their energy and enthusiasm for challenger brands like ours will be hugely valuable in driving awareness for Meltwater as we continue to expand and innovate in the industry.”

The company has also appointed former MYOB PR consultant Angely Grecia as its in-house PR manager. She joins the company after nearly two-and-a-half years with MYOB.

Sling & StoneClick PR rebranded as Sling & Stone in January this year.

Managing director of Sling & Stone Vuki Vujasinovic said in a statement: “Instead of running a campaign and analysing it afterwards using outdated measurements, it’s now possible to get on the front foot and learn more about your market and your industry than ever before. Any brand that focuses on internal measurements and ignores insight from outside, beyond its walls, is missing a trick.

“Everyone is looking for an unfair advantage, and we look forward to helping more businesses discover how they can turn external data into valuable, actionable insight.”


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