Menulog appoints Clemenger Melbourne to creative account

Clemenger BBDO Melbourne has won the creative account for food delivery service Menulog, Mumbrella can reveal.

Incumbent agency Y&R won the Menulog creative account in February last year after a competitive pitch saw the food delivery service part ways with M&C Saatchi.

As part of the appointment, the Melbourne-based creative agency will work with Menulog’s existing roster to develop a new brand platform and campaign.

Simon Lamplough, managing director at Clemenger BBDO Melbourne, said: “Working with Menulog is a fantastic opportunity for the team here. Menulog is a brand that values creativity and are up for having a bit of fun in their comms.

“We’re looking forward to creating great work together.”

The win for Clemenger BBDO Melbourne comes three months after the agency was appointed to the Australian Football League’s (AFL) creative account.

Mumbrella understands the new Menulog campaign, created by Clemenger Melbourne, will be launched in the coming months.

Tasman Page, marketing director at Menulog, added: “We were impressed with Clemenger BBDO’s understanding of the category, of the brief and importantly, of how we’re looking to evolve our brand and, entertain the nation with our marketing communications.”

In May last year, Menulog and Y&R launched the ‘less talk more eat’ campaign starring Jeff Goldblum.

The campaign was later accused of “imitating” a 2015 ad for Currys PC World by Abbott Mead Vickers BBDO.


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