Aegis experiential agency Impact hires Michael Spanos as GM
Michael Spanos has been appointed GM of Aegis-owned Melbourne experiential marketing agency Impact.
Spanos replaces Cate Darcy in the role. Darcy resigned to go freelance.
Spanos joins Impact from DP Events where he was GM. Before that he was Victorian state manager of 5ive Senses Experiential.
Over his 11 years in brand experience marketing, he has worked with National Foods, Kraft, Nestle, LG, Samsung and Coles.
Luke Littlefield, CEO of Aegis Media Pacific, said: “Michael brings a depth of experience to the role that will provide Impact’s clients with an exceptional level of insight and know-how when it comes to experiential marketing. He has a strong track record in delivering memorable and meaningful experiences that translate to direct results for clients and it’s great to have him on board.”
Spanos said of his appointment: “With more than a decade in this industry, I’ve seen a growing trend towards results-based consumer and shopper engagement. Impact has a very strong offer for brands with an experienced team across Sydney and Melbourne. I’m delighted to join them at a time when more and more brands are turning to experiential to reach their customers.”
Impact was founded in 2000 and has had clients in Heinz, Fairfax, AFL, Abbotts Village Bakery and the CFA.
