Mike Morrison returns to adland with Innocean role

A year after embarking on one of the most shortlived TV careers of all time, Mike Morrison has returned to adland as the MD of ad agency Innocean.

This time last year saw Morrison announced as James Warburton’s surprise choice for chief sales officer of Network Ten. He abruptly left the role in June and was replaced by former PHD boss Barry O’Brien.

Prior to his stint at Ten, Morrison spent four months as strategy director of Sapient Nitro. Before that he spent three years as chief strategy officer at Y&R Brands.

Innocean is best known as the in-house agency for car brands Kia and Hyundai. However, the agency has ambitions to land other clients.