Mike Morrison returns to adland with Innocean role

Mike MorrisonA year after embarking on one of the most shortlived TV careers of all time, Mike Morrison has returned to adland as the MD of ad agency Innocean.

This time last year saw Morrison announced as James Warburton’s surprise choice for chief sales officer of Network Ten. He abruptly left the role in June and was replaced by former PHD boss Barry O’Brien.

Prior to his stint at Ten, Morrison spent four months as strategy director of Sapient Nitro. Before that he spent three years as chief strategy officer at Y&R Brands.

Innocean is best known as the in-house agency for car brands Kia and Hyundai. However, the agency has ambitions to land other clients.

In the announcement, Scott Lambert, creative director of Innocean, said: “Like the rest of the agency, I am thrilled to have Mike come on board. His experience and passion will play a big part in taking Innocean Australia to the next level, and in turn making us a major player in the local Industry. I for one can’t wait to forge a partnership that delivers exciting new client opportunities and continued business success”.

Morrison said: “Innocean is a very impressive company globally and the team in Australia has been producing some category leading work in recent years. They have a strong business model and I’m delighted to be chosen to grow the business here in Australia”.


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