Mindshare formally opens its New Zealand office appointing Samantha Osbourne to lead it

Samantha Osbourne MindshareGroupM media agency Mindshare has opened an office in New Zealand which will be headed by former Ogilvy NZ head of media Samantha Osbourne.

The launch comes four months after MediaCom APAC head of business development Sean Seamer was revealed by Mumbrella as the new CEO of GroupM New Zealand. GroupM’s media agencies also include MediaCom, MEC and Maxus.

Katie Rigg-Smith, CEO Mindshare Australasia said she was pleased to be formally launching the brand in New Zealand.

“Samantha’s excellent reputation has preceded her and I look forward to seeing our product and offering come to life in New Zealand under her leadership,” said Rigg-Smith.

Group M said Mindshare New Zealand will be an key part of leading media investment business, which began operations in New Zealand in January 2015.

Sean Seamer CEO, GroupM New Zealand commented on the launch: “Samantha has been talking to us for a number of years about setting up Mindshare here and we’re very happy that we are able to now formalise that opportunity as we build GroupM New Zealand.”

Nic Christensen 


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