Miniature truck drivers and site managers feature in Akkomplice’s new work for Freightliner

Akkomplice has completed a series of new work for Daimler Truck and Bus Australia’s Freightliner brand featuring kids playing site managers, drivers and business owners.

The miniature stars cover all of the specs and trucking lingo, refreshing the traditional walk around video.

Akkomplice won the Freightliner account last year following a competitive pitch. The agency is working across Freightliner’s brand strategy, activation and communications.

Rhett Beere, marketing manager of freightliner trucks, said in a statement: “We love the unexpected, entertaining approach that Akkomplice took.

“The work delivers on all the important key features and benefits whilst crucially, and unusually for this type of content, puts the buyer into the narrative.”

Kenny Hill, founder and creative director of Akkomplice, stated: “It’s great to be able to take a tried and tested approach and turn it on its head. Freightliner is going to start creating quite a stir in the market, so we’re thrilled to be on board at such a pivotal moment in the brand’s history.”

Freightliner: Rhett Beere, Marketing Manager; Stephen Marton, Business Development Manager
Akkomplice: Kenny Hill, Founder & Creative Director; Sara Oteri, Creative Partner; Kane Gray, General
Manager; Aleks Krawczyk, Project Manager; Nathan Herbertson, Designer.
Producer: Natalie Taylor
Director: Richard Hamer, HM Creative
Sound: Bang Bang Studios, Melbourne


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