Mitsubishi takes drivers off road to promote its Pajero Sports model

Mitsubishi depicts its ideal off-road adventure in its latest Pajero Sports campaign.

Created by Richards Rose, the 30 second ad shows three friends going for an off road drive to a secluded beach to camp.

“Rediscover the time of your life,” is the tag line used in the ad.

Pajero Sport – July 2017 from Richards Rose on Vimeo.

Adam Rose, executive creative director and founder, Richards Rose, said in a statement: “We all love a good road trip but there’s nothing quite like the exhilaration that comes from getting off-road in a truly capable vehicle like the Pajero Sport. The mix of adventure, adrenalin and a little trepidation makes you feel alive.”

Darrell Jacobs, head of marketing communications at Mitsubishi Motors Australia, said: “The Pajero brand is iconic and Pajero Sport continues that tradition.”

The campaign is set to run across TV and digital.


  • Client: Mitsubishi Motors Australia
  • Head of Marketing Communications: Darrell Jacobs
  • Marketing Communications Manager: Daniela Querzoli
  • Agency: Richards Rose
  • Executive Creative Director: Adam Rose
  • Creative Director: Chris Johnson
  • Head of TV and Content: Tanya Hairman
  • TV Producer: Amber Francis
  • Group Account Director: David Hallett
  • Account Director: Vince Prochilo
  • Production Company: McFly
  • Director: Jonathan Nyquist
  • Producer: Honae MacNeil
  • DOP: Matt Toll
  • Editor: Toby Denneen
  • Post Production: Blockhead, Sydney
  • VFX Supervisor: Stefan Coory
  • Producer: Greg Fyson
  • Sound: Rumble Studios
  • Composer: Johnny Green

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