Mixed results for smaller online publishers in August AMAA survey

AMAAAustralia’s smaller online publishers reported mixed results in the month of August for online traffic the latest data from the Audited Media Association of Australia (AMAA) shows.

Popular Culture website Pedestrian TV once again topped the survey with a 29.82 per cent growth in audience with average daily of 92,420 unique browsers (ubs) and more than 4.5m page impressions in August. While entertainment guide Timeout came second reporting a dip of 8.13 per cent with 33,734 UBs per day however, the AMAA noted that there was an issue with under reporting due to a tracking issue on the galleries on its website.

Private Media’s independent news website Crikey had a fall in traffic of 3.31 per cent to 20,740 UBs per day, despite it breaking a major story obtaining leaked financial records from newspaper publisher News Corp.

Other Private Media properties such as Property Observer and Smart Company were also down with a 13.12 per cent decline and 5.07 per cent month on month decline respectively.  According to the survey, Property Observer had 7,438 UBs a day while Smart Company had 8,256 UBs while the Daily Review posted a 10.83 per cent increase in traffic with 2,849 UBs a day.

Gay and Lesbian newspaper The Star Observer, which has been doing a major crowd funding campaign, had 2,497 UBs a day on their website, down 10.05 per cent on the month before.

In the media and marketing space Mumbrella was ranked fourth in the survey with 12,088 UBs a day, down 2.7 per cent on the month prior. Campaign Brief’s main website had an average of 3,310 UBs a day, down 0.5 per cent. Yaffa Publishing, publisher of AdNews, and Cirrus Media, publisher of B&T, do not participate in website auditing.

The audit only accounts for browsers inside Australia.

Nic Christensen 


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