MKR audience grows to 1.84m helping Seven launch Revenge to 1.184m

Channel Seven’s dramatic reality cooking show My Kitchen Rules won its biggest audience for the series last night with 1.841m viewers securing a strong lead for the show over Nine’s The Block and The Biggest Loser on Ten, according to OzTam.

MKR’s lift in audience numbers helped the network launch the third season of US drama Revenge to 1.186m, preliminary overnight metro ratings show.

Seven also launched its one hour news bulletin in Sydney, Melbourne and Brisbane ahead of MKR last night, and although it was the strongest news program overall,  Nine News was still well ahead in Sydney and Melbourne.

Nine’s The Block: Fans V Faves was second in the 7.30pm timeslot after MKR with 1.125m and Ten’s The Biggest Loser was fourth with 499,000 after 7.30 on ABC1.

According to the Encore Score measuring the popularity of media personalities, The Block’s presenter Scott Cam is the most recognisable, particularly among the older 25-54 demographic.

And last week The Block was the most timeshifted program gaining 1.4m viewers on catchup TV, so the show’s overall audience increased to 1.302m.

The Encore Score shows MKR presenter Manu Feildel is the second most popular presenter of the three shows, and he has more fans in the younger demographic of 18-39. Michelle Bridges, of The Biggest Loser, is not as popular as Cam’s co-host Shelley Craft, and although she and trainer Shannan Ponton are the most recognisable, Steve “The Commando” Willis is the most popular presenter on the show.

Biggest Loser Big KevLast night The Biggest Loser, produced by Shine Australia, brought back former contestant Kevin Moore, the heaviest in the history of the show, to meet the new contestants from the town of Ararat, Victoria.

NCIS folowed on Ten for 421,000 metro viewers, according to OzTam’s preliminary overnight metro ratings. NCIS was fourth in its timeslot which was dominated by Revenge, and followed by ABC1’s return of its news and current affairs lineup.

Four Corners was second in the 8.30pm timeslot with 753,000 metro viewers, and Media Watch, which followed at 9.15pm, averaged 718,000, ranking 15th in all programs.

Nine ran a double episode of The Block in Brisbane, Perth and Adelaide, where viewers were catching up after Sunday night’s cricket. And repeats of The Big Bang Theory were on in Sydney and Melbourne.

Hot Seat won the evening gameshow battle against Seven’s Million Dollar Minute, as the show had more viewers in all five cities and ranked 16th in all programs with 661,000. Million Dollar Minute, with new host Simon Reeve, averaged 416,000 and was 26th in all programs.

Seven’s Sunrise won the morning battle with 345,000 as Nine’s Today had 291,000. Wake Up averaged 45,000 for Channel Ten, with 34,000 for the early portion.

Channel Seven won the night with a 28.1 per cent share of the audience as Nine had 20 per cent and Ten was fourth with 9.3 per cent of the audience. The ABC’s audience share was 15 per cent.

Monday’s top 15 shows:

  1. My Kitchen Rules Seven 1.841m
  2. Seven News Seven 1.251m
  3. Nine News Nine 1.228m
  4. Seven News / Today Tonight Seven 1.209m
  5. Revenge Seven 1.186m
  6. Nine News 6:30 Nine 1.163m
  7. The Block: Fans v Faves Nine 1.125m
  8. Home and Away Seven 1.061m
  9. A Current Affair Nine 1.011m
  10. ABC News ABC1 960,000
  11. Australian Story ABC1 814,000
  12. 7.30 ABC1 778,000
  13. ABC News Update ABC1 757,000
  14. Four Corners ABC1 753,000
  15. Media Watch ABC1 718,000

Monday’s share:

  • Seven 28.1%
  • Nine 20.0%
  • ABC1 15.0%
  • Ten 9.3%
  • GO! 3.6%
  • ONE 3.1%
  • ELEVEN 3.1%
  • SBS ONE 3.1%
  • ABC2 3.0%
  • 7mate 2.8%
  • 7TWO 2.7%
  • Gem 2.6%
  • ABC News 24 1.5%
  • ABC3 1.1%
  • SBS 2 0.9%
  • NITV 0.1%

Data copyright of OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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