MKTG Sports and Entertainment makes several hires including former Cricket Australia exec

Following its alignment to Dentsu Sports International earlier this year, MKTG Sport and Entertainment has made a number of senior appointments, with Michael da Costa-Alves, former Cricket Australia, Cadbury, Schweppes Australia and Asahi executive named general manager, commercial.

Dominique Down has also been appointed head of integrated strategy, and Briana Doyle as the new chief of staff.

MKTG Sports and Entertainment APAC’s managing director, Matt Connell said: “Michael’s appointment represents a significant step forward to support the next era of growth for our business, our partners and will take our accomplished commercial team to the next level. Michael has a stellar reputation and network and brings a wealth of commercial experience and capability to this role. We are thrilled to welcome him aboard.”