MLA and Droga5, Mecca, Publicis Groupe and more supercharge Mumbrella360 agenda

With the Mumbrella360 earlybird ticket deadline closing next week (28 March), the program continues to grow with the latest additions including Meat and Livestock Australia (MLA) x Droga5, Mecca, Publicis Groupe, The Eco-Marketing Project and Live Commerce Australia.

(L-R): Nathan Low, Tara Ford

The first confirmed session sees MLA’s marketing boss Nathan Low team up with agency partner Droga5 to deliver a retrospective on how balancing product truth with creative bravery built one of Australia’s most iconic advertising campaigns. Tara Ford, chief creative officer at Droga5 ANZ and Accenture Song, APAC, is confirmed to be representing the agency for the session.

Using classic marketing theory, creative examples, and anecdotes, the team will share what 20 years of Lamb ads has taught them about creative effectiveness, building brand fame and more.

(L-R): Hannah Fillis, Rosie McFarlane

As Mark Ritson says, one of the top priorities of any effective marketer is to represent the customer where [important] decisions are being made. The next confirmed session on the lineup will showcase how Mecca harnesses community, giving their customers a platform to share their voice.

Led by their head of digital marketing and media Hannah Fillis and head of loyalty Rosie McFarlane, delegates will learn how their customer engagement and insights strategy fuels brand growth for the beauty retailer.

Leslie Beckman

Also set for the Mumbrella360 spotlight on 27-29 May is founder of The Eco-Marketing Project, by Sisloff International, Leslie Beckman.

Flying in from Singapore, Beckman will dive deep on sustainability in marketing — busting myths, clarifying greenwashing laws, and sharing AI-driven, data-informed strategies through partnerships.

(L-R): Maurice Riley, Sophie Langton

The latest confirmed masterclass comes from Publicis Groupe ANZ’s chief data officer Maurice Riley and chief planning & connections officer Sophie Langton (from media shop Spark Foundry).

Brand fame today isn’t just about reach—it’s about ensuring audiences notice, remember, and act. Join this exclusive data-powered masterclass to uncover how “active reach” strategies across Connected TV, CRM, and digital activation drive real brand impact.

Rob Marston

The final confirmed masterclass will focus on the rapid rise of live commerce and how it is reshaping how brands engage with consumers. This masterclass will debunk common misconceptions and provide a practical roadmap for success.

Led by founder of Live Commerce Australia Rob Marston, marketers will gain clear, actionable insights to embrace live commerce confidently.

(L-R): Rob Mayhew, Shaun Briggs, Jenny Melhuish, Chris Howatson, Mariane Power

Other notable names on the speaker lineup include adlands favourite truth-teller, Rob Mayhew; Specsavers’ director of marketing planning, Shaun Briggs; ALDI Australia’s marketing director, Jenny Melhuish; Howatson+Company’s founder & CEO, Chris Howatson; clinical psychologist and neurodiversity specialist, Mariane Power and more.

$600 earlybird savings expire next Friday (28 March).

Editor’s note: Mumbrella has changed the way it deals with company names. House style is now to use standard proper noun capitalisation on all names regardless of brand typography. Brand typography may be retained in direct quotes from releases.

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topics Accenture Song Droga5 Droga5 ANZ Leslie Beckman Live Commerce Australia Mark Ritson Maurice Riley Meat & Livestock Australia mecca MLA Mumbrella360 Mumbrella360 2025 Nathan Low Publicis Groupe Rob Marston Sisloff International Sophie Langton Spark Foundry Tara Ford

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