Mondelēz International appoints Paul Chatfield to lead Cadbury marketing

Mondelēz International has appointed Paul Chatfield as director of marketing for its Cadbury Australian and New Zealand chocolate operations.

Previously associate director of marketing, for Mondelēz’s Everyday Chocolate arm, Chatfield joined the company in 2012 from Vitasoy Australia. Prior to Vitasoy, Chatfield worked with Heinz and Arnott’s.

In his new role, Chatfield will be responsible for Mondelēz’s Cadbury brand.

“We’re delighted to be promoting Paul into this role given our commitment to growing great internal talent and his fantastic track record over the last six years with us,” said Amanda Banfield, Mondelēz’s area vice president Australia, New Zealand and Japan.

“With experience across the full chocolate portfolio, Paul has most recently been leading the Cadbury Dairy Milk brand, launched Cadbury Dark Milk (the first country in the world to bring this new chocolate taste to the market), led the relaunch of Marvellous Creations and spear-headed a new approach to brand sponsorships.”

Chatfield said about his new role: “With such a rich history in Australia and New Zealand, it is both a privilege and exciting to lead such an iconic and much-loved portfolio of brands into the next chapter of growth, building on such a successful history.

“We have one of the strongest brand marketing teams in the industry and with them, I look forward to delighting our consumers with the best Cadbury chocolate experiences every day, through a relentless focus on quality, communication that connects and entertains, and unexpected innovation that exceeds Australian and New Zealanders expectations.”

Chatfield replaces Kjetil Undhjem who has been appointed as Mondelēz senior category director – Western Europe Chocolate based in Zurich.


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