Mondelēz moves $40m media account from Carat to Mindshare
Group M’s Mindshare has won the Australian and New Zealand arms of Mondelēz International’s media account after a competitive global pitch.
The local account is said to be worth around $40m, and involves working with brands including Cadbury, Oreo, Pascall, Philadelphia and The Natural Confectionery Company.
Some of the brands Mindshare will now be buying media for
‘Tom Slade, senior media manager at Mondelez International said the review looked at programmatic, transparency and e-commerce, and thanked Carat for its work on the account’
Not a great reflection on Carat and Dentsu considering these are three of their key pillars. I would think some key people changes will be in place over at DAN soon. The ongoing losses will not be acceptable.