Mondelēz moves $40m media account from Carat to Mindshare

Group M’s Mindshare has won the Australian and New Zealand arms of Mondelēz International’s media account after a competitive global pitch.

The local account is said to be worth around $40m, and involves working with brands including Cadbury, Oreo, Pascall, Philadelphia and The Natural Confectionery Company.

Some of the brands Mindshare will now be buying media for

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