Alt/Shift wins Melbourne clothing brand Saint’s PR account
Melbourne based clothing label Saint has appointed Alt/Shift to handle its public relations account.
The brand, which was initially for motorbike riders, has appointed Alt/Shift to increase the awareness of the brand, its product range and upcoming range launches.
Aidan Clarke, co-founder at Saint, said in a statement: “It’s an exciting time for the brand as we expand both our Saint Moto and Saint Works ranges, and look at new ways to share the Unbreakable brand story with a wider audience.
“We appreciated Alt/Shift’s smarts, creativity and cultural fit throughout the pitch process, and are excited to put the partnership into practice to help amplify our 2018 activity to its full potential.”
Elly Hewitt, managing director at Alt/Shift, added: “Saint is an exciting brand and we are rapt to be working with them at an exciting stage of their business.
“Their appetite for creative led, interesting campaigns along with the desire to shake up their category aligned with our agency perfectly. We can’t wait to jump in and grow Saint to be a household name.”