More Westpac video shyness
Dr Mumbo has much admired the brilliant PR strategists of Westpac.
Less high profile than this week’s Bananagate fun, was the launch of their new ad campaign. As Dr Mumbo wrote at the time, they were so proud of it, they issued a little video press releases in which various senior marketing bigwigs explained how brilliant they were.
The electronic press release is still up on the Westpac site. Sadly though they appear to have fallen out of love with hearing themselves as they’ve moved to delete the videos.
Instead, the only available version of their wisdom is the Keyboard Cat remix.
Keyboard cat! You’ve done it again!
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