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Morning Update: Ad blocker uses ad to call for mobile ad block; Who agencies wouldn’t work for; BBC offers help to local papers

moile ads blocking FT adAdAge: Phone Carriers Asked to Block Ads From Consumers’ Data Charges

An ad-blocking company used a full-page ad in Monday’s Financial Times to target yet another aspect of digital advertising that consumers might not appreciate: the impact of ad tech on their mobile-phone bills.

“Mobile ads consume 50% of the data mobile subscribers pay for,” the ad says. “Advertisers make billions in mobile advertising. Consumers should not have to subsidize their business.”

Campaign: 18 Feet and Nationwide settle High-Court dispute

18 Feet & Rising has ended its High Court dispute with former client Nationwide over claims that the building society stole credit for the agency’s work.

18 Feet & Rising and Nationwide issued a joint statement on 7 September saying that the agency’s court claim had been withdraw following an agreement and that no money had changed hands.

The statement concedes that 18 Feet & Rising originally supplied the creative idea and script for Nationwide’s “generations” TV campaign, which was released in May and credited as being created by Nationwide’s in house team.

Mumbrella Asia: Agency bosses on clients they wouldn’t work for

Don DraperBig tobacco, junk food, online gambling, an oil giant drilling in the Arctic, or any client who is unreasonably demanding and pays badly.

Are their some clients agency CEOs wouldn’t work for? Have they ever resigned a client on principle?

Mumbrella asked lots. Not everyone responded, presumably for fear of shutting the door to potential clients. But some did. And here’s what they said.

The Drum: Guinness goes for poignancy in ad campaign featuring rugby stars Gareth Thomas and Ashwin Willemse

Guinness is launching a campaign to promote its deep-rooted rugby ties ahead of the sport’s World Cup that will develop its recent focus on integrity and character.

With the rugby world cup just around the corner, Guinness has launched a new campaign which tells the uplifting real life stories of Wales legend, Gareth Thomas, and former South Africa winger, Ashwin Willemse, and how their teammates were there for them when they needed them most.

National Football League games are the biggest draw in broadcast television, with national telecasts averaging more than 20 million weekly viewers last season for one network—NBC—alone. While the league’s digital presence has also been growing (NBC’s streamed games averaged a record 3.3 million unique users last season, up 9 percent year over year), the NFL this season plans to livestream more games than ever across multiple platforms, including digital partners CBS Sports and Yahoo, and offer fans a comprehensive paid subscription service featuring premium content.

To help make viewing a beefed-up, more seamless experience for fans, the NFL will announce on Tuesday that it has rolled up all its subscription offerings into one package called Domestic NFL Game Pass. The service, which will cost $99 per year, will include NFL Game Rewind, NFL Audio Pass, NFL Preseason Live and the subscription portion of the retooled NFL Now, which features NFL Films and other long-form content.

Creativity: Moleskine Creates a Coca-Cola Inspired Notebook Collection

Moleskine is celebrating the 100th anniversary of Coca-Cola’s glass contour bottle with a notebook collection inspired by its curves. It asked five designer and illustrators to create designs for the #CokeMashup collection, and also invited German director/producer Tilman Singer to create a short film, seen here, exploring the notebook and iconic bottle.

The Guardian: BBC will offer staff and content to help local newspapers

The BBC is to offer staff and content to local newspapers and allow rival shows to be seen on its iPlayer catch-up service as part of a multimillion-pound reshaping of the corporation designed to head off government attempts to reduce its output.

In the first of a four-part response to the government’s green paper on charter renewal, director general Tony Hall will outline plans for a new “open” BBC based on partnerships with local newspapers and other national institutions in the arts and sciences, as well as plans for further investment in high-quality, high-cost drama and the World Service.

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