Red Bull brand marketer Josh Rich joins Junkee Media to lead native ad studio push



Former Red Bull head of brand marketing Josh Rich has joined Junkee Media to lead its native advertising offering Junkee Studio.

Appointed to the newly created role of general manager of Junkee Studio, Rich will head up Junkee Media’s client relationships including Qantas, Rekorderlig Cider, Stoli Vodka and Intel and will spearhead the group’s expansion of content, social and influencer engagement services directly to brands.

Junkee Media, formerly known as The Sound Alliance, formed a dedicated division to manage all of its native advertising in October last year.

Rich joins the youth publisher after 12 years with Red Bull where for the last two years he worked as brand manager.

“We’ve always admired Josh’s work with Red Bull,” said Junkee Media CEO Neil Ackland in a statement. “So when we began searching for a leader in brand and content marketing to drive the next stage of growth in our business, Josh was at the top of our wish list.

“Junkee Media’s core proposition is that we help brands to tell and share their stories, and Josh has helped Red Bull tell their story for the last decade, so we’re thrilled to bring that knowledge and expertise in-house to help grow ours and our clients’ businesses.”

Commenting on his appointment Rich said in a statement: “Junkee Media are leaders in their field and continue to innovate in this space within Australia. I’m looking forward to growing the creative strategies and content marketing brands can deploy to engage their target audience.”

In July Junkee Media took its media agency sales back in-house, having previously been represented by MCN.

Miranda Ward


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