Morning Update: Christmas spots from Boots, Barnes & Noble, Kohl and Mulberry

AdWeek: U.K. Pharmacy Boots Celebrates Family in Its Quietly Lovely Christmas Ad

“John Lewis may have won Christmas with its penguin ad, but Mother London’s holiday spot for British pharmacy chain Boots is an impressive stocking stuffer in its own right.

Director Noam Murro’s low-key, naturalistic approach really scores as we follow some folks who wake up very early on the day after Christmas and make preparations for a special celebration of their own. The muted documentary style lets the tale shine without reams of tinsel or the glare of too many holiday lights.”

Mashable: Barnes & Noble ad pushes print as the perfect holiday gift

“It may be a forgone conclusion that Amazon will once again steal Christmas, but that’s not stopping Barnes & Noble from making its case.

The bookstore chain has rolled out a new ad narrated by actress Sigourney Weaver, stating that “a book is a gift like no other.” The ad portrays the wonder and joy that a print book can bring, showing a bustling B&N store during the holidays. Near the end of the 30-second segment, the “the new Nook by Samsung” gets a shout-out — but then the ad shifts back to good ole paper books.”

AdAge: Kohl’s Upping TV Spend for Holiday Campaign

“Kohl’s kicked off its holiday campaign on Sunday with an emotionally-charged spot, highlighting the magic of the holidays with a father-son moment.

The ad is the centerpiece of Kohl’s holiday marketing. It marks a new approach for the retailer, which usually diversifies its brand push during the season.”

Campaign: Mulberry ‘wins Christmas’ with gifting ad

“The online 90-second ad, created by Adam & Eve/DDB, is called “#WinChristmas”.

It features a woman opening Christmas presents from her family and boyfriend. The gifts become more elaborate as the ad progresses.

First she receives a portrait of herself painted by her sister. This is followed by a waving puppy from her mum.”

Mumbrella Asia: Manchester United players appear in anime form in ‘Hungry to Win’ ad for Nissin noodles

“Japanese fast food brand Nissin has launched its first ad since sponsoring Manchester United.

In the 30-second spot that is to run globally, the British club’s footballers Angel Di Maria, Wayne Rooney and Robin van Persie are portrayed in anime form by Kazuto Nakazawa, the animator whose work has appeared in the Kill Bill films.”

The New York Times: With ‘High Maintenance,’ Vimeo Invests in Original Content

““High Maintenance,” a web series on Vimeo about the many customers of a Brooklyn marijuana dealer, has won a devoted following and plenty of critical acclaim. Each of its first 13 episodes has been watched hundreds of thousands of times. The New Yorker raved that the show, “freed of the constraints” of formulas imposed by television schedules, radiates “new ideas about storytelling.”

But will viewers pay to watch it?

Vimeo, the video-sharing web service owned by IAC, will release three new episodes of “High Maintenance” on Tuesday. The new episodes — each less than 20 minutes long — are $2 apiece, or $8 for a set that includes three more that will be released in January. This is the first time that Vimeo has funded the series directly, and represents the company’s first push into original content, following a recent trend among larger digital companies such as Yahoo, Netflix and Amazon.”


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