Morning Update: Mashable: ‘branded content feels shitty’; McDonald’s demands ‘unheard of’; why your dog knows too much

Mumbrella Asia: Writing for brands ‘feels shitty’ says Mashable Asia editor as panel debates credibility of content marketing

The credibility of branded content was at the centre of a debate on the future of journalism in Singapore last week, with the editor of Mashable Asia saying that it “feels shitty” as a journalist to write content for brands and a university journalism lecturer suggesting that writers will feel “schizophrenic” if assigned to write both editorial and commercial pieces.

The talk hosted by MyNewsDesk was chaired by former CNBC anchor Mark Laudi, who proposed that traditional publishers would not be able to survive unless they embraced native advertising and journalists wrote for brands.