Morning Update: New ad takes ‘Like a Girl’ as a compliment, not an insult

https://www.youtube.com/watch?v=wtk3JTHfWm8

Mashable: New ad takes ‘Like a Girl’ as a compliment, not an insult

These young women do everything “like girls” — and that’s just fine by them.

The previous “Like a Girl” ad from Always, which was released in June 2014 and dominated the Super Bowl commercial lineup, focused on changing the implications of the phrase from an insult to a statement of empowerment. Its followup ad, which you can watch above, highlights that very sentiment — how playing sports to excelling in academics like a girl is a good thing.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.