Morning Update: Song about severed fingers is actually an ad about gun violence
AdWeek: This Folk Song About Severed Fingers Is Actually a Gun Violence PSA for Millennials
Grey New York makes a ton of gun violence PSAs—from the famously brutal (and award-winning) “Ed” spot in 2013 to this year’s stunt in which it opened a gun store in the middle of New York City. But this new project might be its craziest yet.
Millennials apparently love the combination of music and severed fingers, because that’s the target market and the theme of this new video from Women Against Gun Violence.
Mumbrella Asia: Havells ‘Happy lighting’ ad gives lone Indian woman light on a dark night
A lighting company in India has launched a campaign that suggests that when people save money, they become more generous and kind.
The campaign for Havells, by Lowe, centres on a woman standing on her own outside a shop, who becomes alarmed when the store owner switches off the lights.
AdAge: GroupM Chairman Says Media Agencies Aren’t Really ‘Agents’ Anymore
The relationship between media agencies and clients has gotten to the point that the term “agent” no longer fits, GroupM Chairman Irwin Gotlieb said at an Association of National Advertisers conference in Phoenix on Tuesday, but he’s not sure what term best applies.
Mr. Gotlieb said the uproar over alleged U.S. media rebates prompted by his former employee, former Mediacom CEO Jon Mandel, at another ANA forum last month, has become too inflammatory. And during his own talk at the ANA Advertising Financial Management Conference in Phoenix, Mr. Gotlieb said he’s been getting very few “pointed questions” from his own clients over the issue.
Campaign: London Tube video campaign fights against unwanted sexual behaviour
Transport for London and the police have launched an interactive video campaign encouraging people to report unwanted sexual behaviour on public transport.
The ‘Report it to Stop it’ campaign by M&C Saatchi, TfL’s long-standing creative agency, is centred on a 70-second video that puts the viewer in the shoes of a victim of a sexual incident.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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