Morning Update: Song about severed fingers is actually an ad about gun violence

Miranda Ward

April 29, 2015 8:18

AdWeek: This Folk Song About Severed Fingers Is Actually a Gun Violence PSA for Millennials

Grey New York makes a ton of gun violence PSAs—from the famously brutal (and award-winning) “Ed” spot in 2013 to this year’s stunt in which it opened a gun store in the middle of New York City. But this new project might be its craziest yet.

Millennials apparently love the combination of music and severed fingers, because that’s the target market and the theme of this new video from Women Against Gun Violence.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.