MPA executive director Robin Parkes resigns

RobinParkes-thumbMagazines Publisher of Australia’s (MPA) executive director Robin Parkes has resigned from her position, with the association currently searching for her replacement.

Parkes joined the association 18 months ago and was charged with “revitalising the magazine industry association”.

The MPA was relaunched by Parkes complete with new branding and a new website. She also developed the ‘Mags Move me’ advertising campaign, launched mapp (a real-time magazine performance measurement tool) and represented the magazine industry during the launch of new audience insights survey emma.

In a statement Parkes said: “I have thoroughly enjoyed working with and representing the magazine industry. While magazines, like all media, face challenges, it is a vibrant, much-loved medium full of passionate people”.

MPA chairman Matthew Stanton made the announcement, thanking Parkes for her “dedication and hard work”.

In a statement he said: “We are sorry to see her go but understand her decision to move on and appreciate that we had her commitment for 18 months.

“Robin has made an invaluable contribution to the magazine industry, helping to put the MPA back on the map as the pro-active and united industry voice.”

MP is currently searching for “a high calibre individual to replace Robin”, Stanton said.

Parkes is expected to continue to work for the association in the short term to assist with the search and the handover.


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