MPG hangs on to $6m Tourism NT account

Tourism NT and Territory Discoveries have reappointed MPG  and sister digital shop Media Contacts as their media agencies for the next two years following a competitive pitch.  

tourism-nt-investmentThe account – promoting the Northern Territory as a tourism destination – is worth around $6m in media spend. MPG is owned by Mitchell Communication Group and Havas.

Tourism NT’s GM of marketing and communications Rita Harding said: “We have been working with MPG since 2005 and have forged an excellent relationship that has produced great results for our brand. MPG’s involvement in the successful the launch of our inaugural Global Get Centred and Kakadu campaigns featured a range of innovative and effective strategies, including the Editor’s Journey with News Ltd and the more recent Fairfax partnership earlier this year.”

MPG MD Kristian Barnes said, “We are delighted to continue to work with Tourism NT and Territory Discoveries, as the challenges in marketing the Northern Territory as a destination has allowed us to deliver some of the most ground breaking and innovative work in the category.”

Tourism NT’s latest work – under the “investmeNT” banner – by creative agency Fr0st, was unveiled about ten days ago.

Several tourism advertising and media accounts have been on the move in recent weeks including Tourism WA’s creative account (Marketforce is the incumbent) and Tourism Tasmania


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