Multinationals line up against independent HM Communications for Coty media pitch

April 17, 2015 12:40

Omnicom, Havas and ZenithOptimedia are preparing to challenge independent HM Communication Group for the $10.5m Coty Australia media account, Mumbrella understands.

The global media pitch, first revealed by Mumbrella last week, marks the second occasion in recent years the independent agency, formerly Hyland Media, has been forced to defend one of its biggest accounts against global giants.

Ad Age has overnight listed the global holdings groups being brought into the media pitch noting that the cosmetics company is asking all agencies in the pitch to agree to 150-day lags in payment.

All agencies contacted declined to comment.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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