Mumbrella Finance Marketing Summit to reveal exclusive research on biggest issues facing finance marketers
Australia’s largest survey of the challenges and opportunities facing financial services marketers is now open and marketers working within finance are invited to share their opinion.
The results of the survey, conducted by Yell Creative, will be revealed exclusively at the Mumbrella Finance Marketing Summit in Sydney on August 10.
The survey focuses on current marketing trends, how consumers’ increased empowerment via increased access to information is impacting on financial brands, and the level of trust that consumers currently have in financial services organisations.
To gauge how closely marketers’ opinions align with those of consumers’, parallel research will be conducted by independent research house YouGov. Responses from financial services marketers will be contrasted directly with answers from over 1,000 financial consumers, which promises to provide fascinating insights and a counterpoint to marketers’ views.
Marketers in the financial services sector can take part in the survey here and participants will go in the draw to win a $500 dining experience.
Along with the results of the 2017 Australian Financial Marketing Survey, the Mumbrella Finance Marketing Summit will showcase leaders from Australia’s biggest players in the financial services market including Westpac, Google and IAG.
For more information, or to purchase tickets, click here.
