Mumbrella Finance Marketing Summit to reveal exclusive research on biggest issues facing finance marketers

June 15, 2017 10:11

Australia’s largest survey of the challenges and opportunities facing financial services marketers is now open and marketers working within finance are invited to share their opinion.

The results of the survey, conducted by Yell Creative, will be revealed exclusively at the Mumbrella Finance Marketing Summit in Sydney on August 10.

The survey focuses on current marketing trends, how consumers’ increased empowerment via increased access to information is impacting on financial brands, and the level of trust that consumers currently have in financial services organisations.

To gauge how closely marketers’ opinions align with those of consumers’, parallel research will be conducted by independent research house YouGov. Responses from financial services marketers will be contrasted directly with answers from over 1,000 financial consumers, which promises to provide fascinating insights and a counterpoint to marketers’ views.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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