Mumbrella live blog: Friday, March 28
This is Mumbrella’s live blog, a rolling diary of all you need to know in media and marketing. Refresh the page for more updates.
- Havas ECD Steve Coll to join Droga5 Sydney
- McCann Melbourne wins Agency of the Year at AWARD awards
- SCA Group pitches $10m media account
- Video hangout with Screen Australia CEO Graeme Mason
- Nova puts Claire Marshall in new role of Music Marketing Director
- Mumbo: News Corp comes out of its shell with the “reply all” turtle emails
- TV ratings: The Block posts more gains as The Checkout wins strongest audience yet
4.45pm – ABC Radio National has launched its first tablet magazine ‘White Paper’. Read about it here.
3.12pm – It’s been a week of leaked News Corp emails here at Mumbrella. But we thought we’d share with you this note from editorial director Campbell Reid on this smashing front page by the Courier Mail.
“Hi everyone,
For most newspapers, the news happens to them.
But with our kind of newspapers, we happen to the news.
There are few better illustrations of this than The Courier-Mail’s coverage of the re-introduction of imperial honours to Australia.
It’s irreverent but still seriously reports the news while being laugh-out-loud funny. It’s also beautifully executed down to the type face and reporting style, the 1950s masthead and page furniture.Campbell
2.34pm – The Financial Review has some interesting stuff today on the Murdoch succession. In particular what it means in the Australian context with News Corporate Australia boss Julian Clarke tipped to be eventually replaced by COO Peter Tonagh. As always Murdoch watcher Neil Chenoweth is also worth a read.
1.55pm – In other media agency news RACV has come in and been won by OMD. Story here.
1.42pm – SCA Group which major brands Libra, Purex, Sorbent and Tena is reviewing its media account. Read the story here.
1.30pm – Nova puts Claire Marshall in a new role as Music Marketing Director of the company. Story here.
12.45pm – A couple of interesting Mumbos. We’ve got a wrap up the “reply all” Turtle emails from yesterday and also a rather unfortunate British Airways ad.
https://www.youtube.com/watch?v=O1Kj2gQPfVY
11.36am – Carlton Draught is celebrating what it is calling the ‘Amber Jubilee’ with year-long campaign. Story here.
10.43am – The Block posted another record audience for a Thursday night with 1.434m metro viewers marking a 313,000 gain on last week, while The Checkout had its strongest audience yet. Full story here.
10.25am – The Australian’s Mark Day has an interesting piece today on the Lachlan Murdoch/News Corp succession.
10.15am – Anthony Gregorio CEO of Havas Worldwide has just issued a statement in which he says:
“Whilst Steve has been a big part of our renaissance, our mantra has always been based around team effort, and our success has been achieved through the group working closely together to deliver the very best for our clients.”
10.02am – Breaking news: Havas ECD Steve Coll is to leave the advertising agency for Droga5. Read the story here.
Which media outlets got pizza this morning…
9.25am – And the pizza we didn’t order has arrived… Boxes of Pizza Capers pizza which appears to have been sent to a number of media outlets… Our question is who eats pizza at 7.30am in the morning?
8:37am – Some interesting news carried in UK trade magazine Campaign, which says R/GA founder Bob Greenberg has announced the latest evolution of the business, which he reinvents every seven to ten years.
Now, he says, it’s going to look at architecture and design as well as its advertising capabilities, with the 65-year-old, who committed to staying at the agency for another five years, saying connected devices which the company has pioneered lent themselves to these disciplines.
8:09am – Morning all, happy Friday. Plenty of things happening today, with last night’s AWARD Awards and more reaction to Lachlan Murdoch’s move on Wednesday still making headlines.
Speaking of Lachlan its interesting how the spin has been so blatant. Notice the similarity for example in the theme Lachlan the tough guy returns on his own terms: esp in the oz and afr news reports.
As usual Chenoweth in the afr has a more realistic take in the feature.
If newspapers want to survive they really must extract the spin players from their news rooms. It is that simple.
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