Mumbrella live blog: Friday, March 28
This is Mumbrella’s live blog, a rolling diary of all you need to know in media and marketing. Refresh the page for more updates.
- Havas ECD Steve Coll to join Droga5 Sydney
- McCann Melbourne wins Agency of the Year at AWARD awards
- SCA Group pitches $10m media account
- Video hangout with Screen Australia CEO Graeme Mason
- Nova puts Claire Marshall in new role of Music Marketing Director
- Mumbo: News Corp comes out of its shell with the “reply all” turtle emails
- TV ratings: The Block posts more gains as The Checkout wins strongest audience yet
4.45pm – ABC Radio National has launched its first tablet magazine ‘White Paper’. Read about it here.
3.12pm – It’s been a week of leaked News Corp emails here at Mumbrella. But we thought we’d share with you this note from editorial director Campbell Reid on this smashing front page by the Courier Mail.

Speaking of Lachlan its interesting how the spin has been so blatant. Notice the similarity for example in the theme Lachlan the tough guy returns on his own terms: esp in the oz and afr news reports.
As usual Chenoweth in the afr has a more realistic take in the feature.
If newspapers want to survive they really must extract the spin players from their news rooms. It is that simple.