Mumbrella live blog: Friday, March 7

Welcome to Mumbrella’s live blog, your rolling diary of all that’s happening in the media and marketing world. Refresh the page for the latest updates.

Top stories: 

Screen Shot 2014-03-07 at 5.01.40 PM5.02pm – Australia’s top media CEO all in one room. Good thing Malcolm Turnbull took a photo and tweeted it. Sadly, no Ellen-style selfie though…

4:46pm – In case you missed it earlier the CommsCon Awards finalists have been announced. Melissa Hoyer, the style and entertainment editor at large of has chimed in on our Facebook page saying:  “A fantastic list of the best operators around. Good luck to them all . . .”.

4.30pm – The Press Council has ruled against an article published on on ‘how to spot a paedophile’. Story here.

Kenny3.10pm – Oh dear. Looks like the following Twitter conversation didn’t quite go the way The Australian’s Chris Kenny had hoped.

2:42pm – This is taking gut marketing to the next level as Oreo has installed a real-time vending machine at South by SouthWest printing cookies based on what is trending on Twitter in the area.

1:46pm – There’s big news coming out of Sydney’s Northern Beaches with the Manly Daily reporting the world record for the most people in one place going commando has been broken, as part of a TripleM broadcast. It does beg the question, who had to do the checking…?

Manly Daily commando

1.24pm – It looks like the union representing journos, actors, musicians the MEAA is getting ready for a major fight over how it should be lead in the future after union secretary Chris Warren announced he is stepping down. We’ve got the story here. 

1.15pm – Dr Mumbo has an interesting story on how Leo Burnetts is seeking unpaid interns with: “big creative ideas” and who can “think strategically about social ideas”. Certainly its not a coffee making or filing gig… Full story here.

12.30pmGoogle’s global director of online partnerships is telling companies you only have one real go at a mobile website. Story here.

MediaMetrics_logo-final11:52am – It’s the first radio ratings under the new system next Tuesday morning, so 2DayFM are “carb-loading” and sending out Krispy Kreme donuts to journos. If you want to get up to speed for the new ratings you need to head to Monday’s Media Metrics Masterclass and hear the presentation from Joan Worner of Commercial Radio Australia and new ratings provider Gfk.

Of course you’ll be able to find out who has won out in the completely revamped FM market in Sydney and Melbourne first via our live blog at 10am on Tuesday. In the meantime, here’s a picture of the donuts (they’re good).

Krispy Kreme from 2DayFM

11:37am – Yesterday Freeview released a statement refuting an SMH story that you would be able to get its new HbbTV service through non-Freeview branded gear with Liz Ross saying “Reports that equipment that does not carry FreeviewPlus certification will reliably deliver FreeviewPlus content and services are seriously misleading to the consumer”.

However, today SMH journo Adam Turner has posted a comment on the story which starts: “I wrote that SMH story and it’s Freeview which is trying to mislead people.” You can see the rest of it here.

11:26am – An interesting piece from Mike O’Rourke on why proposals to tighten up alcohol marketing to protect children won’t work, because of of people like him.

11:09am – Easily the most bizarre story today is the hounding by the press of the man they believe is the founder of BitCoin. While he denies it, he’s also a very savvy character, emerging from his house and picking a random journalist to “get a free lunch” before he would say anything. Chek out the Instagram video here.

10:58am – Budget supermarket chain Aldi has come up with a new series of ads, this time featuring a motivational speaker, to spruik its award winning products, via BMF.

10:31am – Network Ten has bolstered its programming management abilities with the hire of veteran programmer John Stephens, who has most recently been a programming consultant for Seven.

10:14am – Last night’s TV ratings are in, and the NRL season opener outmuscled its opponents in Sydney and Brisbane for Nine, getting a metro audience of more than 750,00 across the two markets.

9:34am – There is now less than two weeks until CommsCon, and today we’ve revealed the shortlist for the Awards. It’s looking like there are a lot of highly competitive categories this year. More details of the March 20 event can be found here.

CommsCon logo

9:26am – There’s a brilliant new word been invented by Communications Minister Malcolm Turnbull’s Parliamentary Secretary Paul fletcher – ‘Conrovianism’. Apparently it means to call a high-powered group of media executives together to tell them what you are planning to do to their sector. You can see the story on today’s meeting between Turnbull and the execs in the Australian Financial Review here.

9:10am – Here’s today’s Caption Competition courtesy of Studio 10 – ummmmm….

Ita massage giant sheep

8:45am – Other highlights of the Hinch press conference include him condemning the prison system, saying he hopes Jill Meagher’s killer kills himself after ten years, and urging a new national register for sex offenders “I know what they look like, but when they come out you won’t know”.

8:39am –  Hinch says he’s been in a maximum security jail with some of the “worst rapists and killers in Australia”. Yet his biggest beef with prison life seems to be the lack of air conditioning during the very hot Victorian summer.

8.37am – Broadcaster Derryn Hinch is out of prison after his 50 days detention in relation to prejudicial blogging about the killer of Gill Meagher. He immediately holds a press conference outside the jail.

Derryn Hinch presser

8.30am – Wake Up host James Mathison reveals that next week he and presenter Sam Mac will hold a dance-off. They will, he says, “dance like nobody is watching”. You can insert your own joke here…

Screen Shot 2014-03-07 at 7.50.21 AM8.25am – The Guardian’s editor-in-chief Alan Rushbridger has announced the newspaper’s Australian editor Katharine Viner is to edit its US online publication with Emily Gibson to run the Australian operation. Rushbridger tweeted the announcement this morning. Read the story here.

8:15am – It seems the Gerry Fortuna love story is transcending international boundaries on Twitter (at least one tweet) – and it’s good to see the word ‘Nerd’ is international parlance:

gerry spanish screenshot

8:03am – Welcome along – it’s Friday! Plenty happening still though, including some breaking news about The Guardian in Aus – stay tuned for more very soon.


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