Dr Mumbo

Drop bears: the commercials

drop bear adIt’s not just Fitzy and Wippa getting in early with April Fools. However, one Canadian woman’s plea for validation from Australians that ‘Drop Bears’ are not real led to some creative types riffing public safety videos for the animal.

The tongue-in-cheek myth of the drop bear has been fanned in recent years by the likes of The Australian Museum and a raft of websites and videos promoting the mythical creature.

The post which generated more than 500 comments, and counting was simple enough: “I have a friend who recently went to Australia and now she’s convinced that these things called drop bears exist. Now I’ve done some research and that’s bullshit. But she still won’t believe me. She told me to go talk to some Australians about it then to come back to her. So here I am. So are drop bears real?”

And some of the responses:

MaryLongbottom “I remember that old television commercial.”

abexandagoodliedown: “My God, I haven’t thought about that one in years! Was that Fat Cat? He was walking along with a couple of kids and they were holding hands and they stopped at the edge of a crossing and looked up. Then something fell towards the screen with a screech! Scared the hell out of me!

“They used to play it in Melbourne in the early 70’s, between the Paddle Pop Lion Show with Daryl Somers and Simon Townsend’s Wonder World (back in the days when they had the ‘Afternoon Delight’ song for the opening credits)!

“Remember those educational programs they used to show in primary school? They’d either pack the kids off to the library, or wheel this huge TV/VHS player into the classroom and we’d watch those short ABC documentaries? What was that one about hunting drop bears? Terror in the Bush? It started out with the aboriginal guy standing with the sun at his back and one foot up on his knee, then he ran down and joined a group of aboriginal guys as they hunted one. I think a couple of them were seriously injured. I remember huge claw marks and split open skin and muscles, although that was more fascinating to me back then, than scary. I think it was narrated by Greg Grainger?

MaryLongbottom: “I haven’t seen the 70s ones. The ones I remember were from the 90s. They must have kept the slogan. Made me scared of camping as a kid. An exchange student at our school got attacked on a school camp. Ad campaign was in full force then, but a lot of the kids didn’t take it seriously. I was easily scared, but for good reason. Fucken drop bears.”

rainbowplethora: “Speaking of ads: remember that bundy ad that took the piss out of drop bears? Fucking irresponsible idiots.”

EwokHunter: “The look of terror on that child actor’s face. Can’t believe they use to show that ad during after-school TV programming. But I guess kids are the ones who really need to know.”

A_Blunt_Object: “There’s even a new tv/radio ad, from workers compensation or something “What do we have to do to get you to look up while on the job”

And this little exchange further down should do wonders for Tourism Australia too:

Bohemian_wombat: “Not to mention that chance encounters by unexpected tourists are 100% fatal.”

soggyindo: “300% fatal. They have learnt to wait for the rescue parties.”

Dragonpunch84: “I’ve always thought the term “rescue party” is kind of ironic considering there has never been a confirmed rescue from a drop bear attack.”

soggyind: “I believe it refers to the party the bears have when they see the ‘rescuers’ coming.”


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