Mumbrella live blog: Monday, May 26

Welcome to Mumbrella’s live blog, your rolling diary of everything in the media and marketing world. Refresh the page for the latest updates.

Top stories:

6:01pm – Last week Godzilla ruled the box office, this week it’s been toppled by the new X-Men film, which also broke the opening weekend record set by the monster flick. The power of Hugh Jackman.

4:19pm – Remember the Mouth Abuse campaign for Tooheys Extra Dry which launched at the end of last year? Well not everyone found it funny, some viewers complained to the Advertising Standards Board about it, arguing it was sexist.

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