Mumbrella live blog: Thursday, March 6

This is Mumbrella’s live blog, a rolling diary of all you need to keep up-to-date with the world of media and marketing. Refresh the page for latest updates.

Top stories:

4:56pm – It’s that time of the week again for The Checkout, and tonight they are having a poke at LG’s Ultra Definition TVs:

4:32pm – Since Dr Mumbo highlighted the plight of Gerry Fortuna earlier today his Twitter numbers have shot up, to a whopping 23 followers. As an addendum to his incredible story, here’s his latest couple of tweets:

gerry fortuna 8

4:10pm – If you’re going to go out, go out i style. At least that seems to have been the reaction of this American news anchor on news channel Russia Today as she quits the job on air, accusing them of “whitewashing Putin”. Who says ethics in journalism is dead?

Screen Shot 2014-03-06 at 3.20.09 PM3.20pm – The ABC has dramatically overhauled its iView on demand video service. You can see the new platform here.

3.00pm – This is interesting the world’s largest photo service Getty Images is making its images free for people to use. 

2:09pm – Foxtel has shed two of its senior staff as new chief operating officer Rohan Lund implements an overhaul of the pay-TV network. Rebecca Heap and Kym Niblock have both taken redundancies. Read about it here.

ikea1:35pm – So, Ikea kicked off a creative pitch, whittled it down to four, then decided “key stakeholders” were too busy to complete it. The ins and outs are here.

12:41pm – Regular readers of the blog will remember the Hovr board film posted yesterday (see 8:55am), which garnered more than 2m YouTube views and led to numerous (presumably highly gullible) people thinking the floating skateboards were real. Today skateboard legend Tony Hawk has posted this video bursting a lot of people’s bubbles.

It turns out to be the work of Funny or Die according to Mashable.

12:15pm – Looking for a story on our site? Don’ forget the FYI section which keeps you informed of a lot of bits and pieces. Today there’s Carat’s win on the SaraLee account, Freeview’s statement about FreeviewPlus, a win for Melbourne agency Sense and Dentsu’s new work for Toyota Corolla.

ozemite12:05pm – Remember the Dick Smith legal stoush over OzEmite and Aussiemite? Well Dick’s told us he wants to keep the name of his spread despite losing the IP Australia battle.

11:36am – The story of young Gerry Fortuna has captured the attention of readers today, leading Gerard Henderson to comment: “$50 he appears on the next series of Beauty and the Geek”. We know execs from Seven read Mumbrella – lets see if we help Gerry out.

lynx jet11:12am – Dejan Rasic who made his name with that Lynx Jet campaign (right) a few years back has emerged as the new executive creative director of McCann Sydney.

10:58am – Here’s one of the best stories of the week – as retold by Dr Mumbo (it’s a classic love story of the modern age).

10:24am – Here’s one for fans of Offspring – Ten ran an emotional promo for the drama durng Puberty Blues last night -and here it is.

10:05am – In other TV ratings news SBS One had a very disappointing night, finishing with an audience share of 3.3 per cent, behind six of the digital stations. Full report is now here.

9:50am – It’s caption competition time – what exactly is going on here (other than Studio 10 mug promotion)?

IMG_0281Studio 10 caption comp

9:36am – Unfortunately our sharing of Adam Good’s Beats Music playlist (see 8:25am) appears to have hit a snag. As commenter “Goodie Good Good” pointed out you get this screen when you click through:

Beats Music no go

If only we all had the access Adam does…

Nova Puberty Blues tweet9:31am – On Puberty Blues Dr Mumbo noticed an interesting Facebook post from the folks at Lachlan Murdoch’s Nova last night asking “Who’s watching Puberty Blues? How good is it?” on Lachlan Murdoch’s Ten network. Unfortunately it went up before the show had started.

9:10am – And the ratings have just dropped for last night’s TV, with Puberty Blues on Ten picking up just 538,000 viewers for its first episode of season two. This comes after the director yesterday told Mumbrella he hoped the audience from the first season, which aired 18-months ago, would return.

8:36am – In case you missed it yesterday afternoon News Corp has pitched its creative account, putting incumbents AJF Partnership, ArchibaldWilliams and Mark on alert.

8:25am – It’s that time of year again when some of the weirdest people in the world descend on Austin in Texas for South by SouthWest. There’s a sizeable contingent from Aussie adland includes Telstra’s Adam Good. You can check out what music he’s into thanks to this tweet:

Adam good SXSW tweet

8:08pm – Media agency OMD has held onto the Tourism Australia account, extending its global media buying contract without a formal pitch.

8:03am – Morning all, welcome along. It will be an interesting day for the ABC, after a long day in court found the broadcaster guilty of defamation, it will today find out whether The Chaser segment depicting Chris Kenny having sex with a dog will be put to a jury, The Australian has reported.

The image of The Australian columnist saw defamation proceedings launched against the ABC, Chaser presenter Andrew Hansen and production company Giant Dwarf after it refused to apologise for depicting him as a “dog fucker” on The Hamster Decides, The Australian reports.

ABC managing director Mark Scott had labelled the gag tasteless and undergraduate at the time, but said its broadcast was justified as public figures such as Kenny faced different standards.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.