Mumbrella live blog: Wednesday, April 16
This is Mumbrella’s live blog, a rolling diary of all you need to know in media and marketing. Refresh the page for the latest updates.
Top stories:
- Mail Online and The Guardian soar in revised Nielsen news site rankings
- Maccas pokes fun at Facebook fans as it hits 1m
- Opinion: The coming force of content marketing
- SMI: Ten’s ad revenue drops post-Sochi
- M.J Bale creates a ‘Power Suit’
4:36pm – There’s a report in Campaign Brief today saying Russel Howcroft (formerly GPY&R boss, now Network Ten GM and sometime Gruen regular) is stepping up to fill the void left after David Nobay’s decision to leave Recipes to Riches, and is already filming auditions. We asked Ten if this was the case, and they said to us:
The Campaign Brief report is wrong. Russel is not filming auditions for Recipe to Riches. In fact, he’s on holiday.
We are finalising the panel of experts for the second season of Recipe To Riches and will make an announcement in due course.
3:39pm – Whilst one first-time Royal tour may be taking the limelight there’s another going on of a lot of significance for some agencies in this market. This morning Yannick Bollore, the head of Havas since the departure of David Jones, jetted into Sydney for a tour of some of his up-and-coming local shops. Here’s what he tweeted this morning:
3:02pm –If nothing else Grangegate is producing the usual round of memes and spoof ads. Dr Mumbo has some – what’s your favourite?
2:32pm – Modern Family recently filmed in Australia, and the network has already turned around the episode which will b shown on April 23 in the US, although no airdate has been given for Australia yet. From the looks of the trailer they’ve left no cliches untouched either. See the full story, and sizzle reel, her.
12:23pm – Whybin\TBWA has followed up its PRable work for tailor M.J. Bale with some wearable technology, a suit with contactless payment systems built into the sleeve allowing the owner to mimic the world’s most powerful men who never pay for anything. Check out the full story here.
https://www.youtube.com/watch?v=P86m7sWrmtM
11:47am – On the Barry O’Farrell news (see 11:20am) it’s given plenty of chances for the Twitter bantarians to come up with a few puns, including Dan Ilic:
11:20am – It’s been a big morning in NSW politics with the sudden resignation of Premier Barry O’Farrell. We counted SMH.com.au as the first to get the news up, although the Daily Telegraph made use of its new newsletter system to send out a breaking news alert soon after, while News.com.au was a little slower on the uptake, with the mystery backpacks left at the Boston Marathon site acting as something of a distraction.
10:40am – It’s a good day for UK publishers the Mail Online and The Guardian which have seen big audience spikes under the revised Nielsen data, jumping up in the online news site rankings for March. Full story is here.
Nielsen online top ten news sits March 2014
10:11am – TV ratings are in – and there’s more good news for Ten as they picked up 14.2 per cent audience share last night, beating ABC1’s share with some improving shows. However, as it’s a non-ratings period unfortunately the numbers won’t count for their end-of-year averages.
9:01am – The Biggest Loser might not have been a ratings smash, but it certainly seems to have done some good for the people of Ararat in Victoria, who have on average lost 5kg each, and walked 10,070 km between them over the 12 weeks. This is all what one doctor told the Herald Sun, although it doesn’t seem to have made it online.
8:50am – The Australian Financial Review’s Rear Window column has the latest colour coming from the John Stephens stoush between Seven and Ten, with the latest emails to emerge between the two sides in the litigation.
According to the column:
Of this plan to (flagrantly or covertly?) breach his Seven contract, Stephens adds (somewhat redundantly) “obviously won’t go overboard and need to be cautions [sic] of breaching my Seven contract”. Er, indeed . . .
Even better than wanting to work for Ten while being contracted to Seven, the stingy old geezer even wants to double-charge! “ . . .assume you would have no objection if I keep tally of the number [sic] hours or days and submit an invoice at a later date”, he writes.”
See the full piece (behind a paywall) here.
8:28am – There’s been a lot of talk about the new viewable impression metric for online advertising recently endorsed in the US and UK, but it has led to questions about what exactly counts as a “viewable impression”. Well the IAB in the UK has come out and said it’s if at least 50 per cent of the ads pixels are in a viewable portion of the internet window for one continuous second, or 30 per cent for big ad formats. That’s cleared that up then.
8:17am – It appears there is some good news coming through for Yahoo! today with its first quarter results looking a lot more healthy than they have in recent years. Advertising sales have picked up, but its “crown jewell” is the 24 per cent stake it has in Chinese search engine Alibaba, which has posted some impressive numbers. Good news finally for Marissa Meyer. Full story is in The Australian.
8:07am – Morning all, and welcome to Wednesday in this truncated week. We’ll star today with the news which broke very early this morning that M&C Saatchi has picked up the NRMA Insurance account following a competitive pitch, a welcome win for the agency. More can be seen on this here.
From Shakespeare / Hamlet
“There is nothing either good or bad but thinking makes it so”.
This is especially so for Carbon Dioxide.
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