If Mumbrella is The Sydney Swans, what is The Oz?
Keen readers of Mumbrella may have read yesterday that the latest audit numbers delivered us one of our bigger monthly figures yet.
It’s a number Dr Mumbo’s colleagues are somewhat proud of – not least because rival titles with smaller traffic such as B&T, AdNews and The Australian’s Media section do not audit their traffic, and certainly don’t offer independent data on Australian browsers.
Although we’ve already cracked the elusive one million impressions per month when you include overseas browsing, the milestone is now tantalisingly close for Australian-only traffic.
So Dr Mumbo was intrigued to see how his favourite two-and-a-half-broadsheet-pages-Monday-Media-section reported the same story online last night.
“Crikey and Mumbrella have as many daily readers as a poorly attended Swan’s (sic) footy game at the Sydney Cricket Ground, new figures show,” wrote The Australian.
Which is curiously negative, because Dr Mumbo’s very reliable source tells him that the last time they were privy to data, The Australian’s monthly unique browsers for the Media section were little more than half of those of Mumbrella’s 370,000 (based on internal analytics as the equivalent number isn’t included in the audit). Of course, The Australian could easily correct this information if it’s out of date by transparently signing up for the AMAA audit. Odd they wouldn’t really, when it’s such an easy process.
But in the meantime, Dr Mumbo has a problem. He’s not much of a sports fan.
So he’s struggling to find an appropriate sporting analogy for The Australian.
So he throws this out to readers: If Mumbrella is The Sydney Swans, what is The Australian?
GWS Giants
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A mediocre athlete past its best playing a game no one has played for the last 30 years.
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GWS Giants isn’t bad but then again they didn’t lose $30m last year!
Either way every time they kick the ball it appears to veer wildly to the right and miss the goal posts…
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Not following the same rules as everyone else.
Lance Armstrong.
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Perhaps The Highlanders (Gordon) on a rainy weekend in July.
And Miss Critchell, any jockette would know that Lance Armstrong was, in fact, playing by exactly the same rules as everyone else, like it or not.
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Millwall FC. Nobody likes us we don’t care.
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A poorly attended NRL game?
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…a (edited by Mumbrella on the grounds of taste).
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Melbourne Storm. Blown its salary cap but thunders on regardless. Will always blame the Rats in the Ranks. (otherwise known as the leftie press).
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The Oz would be the Australian Olympic team.
A few really talented people stuck in with a team of over recognised under achievers.
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The Australian Rugby Union…..
Going bust – stuck behind a pay wall & struggling for content
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The Oz is the kid that’s only on the team because his dad owns the club/comp.
World champs at whingeing about the other players though and that has to count for something.
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Warrandilly Wanders.
At home game.
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Wallandilly Wanderers.
Home ame
(Moderator, have pity on my typo…)
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