Chessmate and one horse ponies at Kyle’s ratings party
Davis
Some of the most memorable radio moments didn’t come from the on-air talent yesterday.
Talking at a party for staff and supporters after yesterday’s big ratings numbers, a triumphant ARN boss Ciaran Davis has plenty to say about those who doubted the rebrand of Mix to Kiis. And memorable ways of saying it.
The defeat of 2DayFM by taking their star DJs Kyle and Jackie O was “chessmate”, Davis said.
His staff were keen to help him out, and pointed out quickly he probably meant “checkmate”.
Next, he had a warning for advertisers. “The real work starts tomorrow because the rates are being quadrupled!” Davis told the sales team.
And Davies said some had underestimated ARN. “The journey really starts now. We have got to grow again and show we are not just a one-horse pony. We have clients who didn’t want to back us – well fuck ’em.”
Indeed.
And what of Sandilands at the party? Dr Mumbo’s spy tells him, the DJ was “remarkably sweaty”.
Sounds like a grab from a Liberal election night party
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I’d hate to be a direct rep at ARN right now – trying to tell your clients the rates are going to quadruple. And I wouldn’t think the agency reps would get ver far with that attitude either….
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I’d really like to help Davis with his next pep talk to his people and to media buyers at large. Forget one horse ponies, spice it up with a few mixed metaphors like some of my personal favourites ….
You can’t go in there cold turkey with egg on your face.
We have to get all our ducks on the same page.
The fan is gonna hit the roof.
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