Mumbrella360 to host Asia Pacific stream
Mumbrella360 is to feature a stream of sessions covering the Asia Pacific region, as part of an initiative to build closer relationships between Australia and Asia.
The stream, created with the support of strategic partner Destination NSW, will include a presentation offering insight into cultural differences and similarities across the region, how to create work which crosses borders, a panel discussion on the state of the media industry and emerging technology from the region, featuring the heads of APAC networks, along with a creative showcase of the region’s best work.
The conference will also house the final deliberations for the APAC Creative Network and APAC Media Network of the year Awards, as shortlisted entrants present their credentials to a panel of jurors from the region.
Andrew Stoner, the Deputy Premier and Minister for Trade and Investment, said “The NSW Government, through our tourism and major events agency Destination NSW, is pleased to be a supporter of this year’s Mumbrella360 conference, being held during Vivid Sydney 2013. In particular it is great to see the inclusion of a stream dedicated to the business of media and marketing in Asia. We recognise the importance of building strong relationships with those in the region and feel Vivid Sydney is a great platform for this.”
The stream, to take place on June 6 at the Hilton Hotel in Sydney, begins with a showcase of the most innovative and intriguing work from the APAC region, presented by executive creative director of Whybin\TBWA Matty Burton. Burton was recently a juror for the prestigious Spikes Asia Awards.
Mumbrella360 is being staged in collaboration with Vivid Sydney, the annual festival of light, music and ideas held in Sydney.
