Mumbrella360 video: Growing brands in a post-growth era

Suzan Ryan

April 20, 2016 3:45

In the lead-up to Mumbrella360 on June 7-9, we revisit highlights from last year’s event.

Dennis Wong, innovation specialist and director for Added Value Australia, and marketing and innovation director for Diageo Australia, Adam Ballesty, discuss the urgency behind the need for businesses to transition from selling brands to leading lifestyles – why culture and brand purpose is the future of sales – and where the hell is the growth going to come from?

https://youtu.be/a1uJ5PtZVQQ

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Suzan Ryan

Topics