Optus signs 10-year deal to support Australian Paralympic Team, furthering sports focus

Optus announced employee, cyclist Matthew Formston, as an ambassador

Optus announced employee, cyclist Matthew Formston, as an ambassador

Optus has announced it will sponsor the Australian Paralympic Team for the next 10 years, building on its existing deal with the Australian Olympic Committee.

The move continues the telco’s relentless drive into the sports space after its deals with the English Premier League and Cricket Australia.

As part of the new sponsorship, Optus employee and Paralympic hopeful Matthew Formstom will become an ambassador for the brand’s Relentless Improvement campaign launched earlier in the year with world record-holding sprinter Usain Bolt.

Formston is legally blind and a world and Australian title holder in tandem road and track cycling.

Ben White, acting managing director of product and marketing at Optus, said the new alignment with Australia’s Paralympic Team would benefit not only the athletes but customers.

“Optus’ aim to become a mobile-led multimedia company is underpinned by its strong sporting and entertainment partnerships and this is yet another fantastic addition for our customers in what is set to be a huge year of sporting action,” White said.

“We’re so proud to support Matt in his journey towards Rio and beyond, his achievements and determination are extraordinary and an inspiration to us all.”

Optus will support the team through the summer games in Rio in August, Tokyo in 2020, the 2024 games, as well as the winter games in PyeongChang in 2018, Beijing in 2022 and the 2026 games.

The multi-year agreement gives Optus access to a comprehensive sponsorship program which includes the partner recognition program, Paralympic-themed promotions, branded merchandise, VIP events, Paralympic Games tickets and hospitality, and licensed product opportunities.

Simon Canning


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