Optus signs 10-year deal to support Australian Paralympic Team, furthering sports focus

April 20, 2016 3:08

Optus announced employee, cyclist Matthew Formston, as an ambassador

Optus has announced it will sponsor the Australian Paralympic Team for the next 10 years, building on its existing deal with the Australian Olympic Committee.

The move continues the telco’s relentless drive into the sports space after its deals with the English Premier League and Cricket Australia.

As part of the new sponsorship, Optus employee and Paralympic hopeful Matthew Formstom will become an ambassador for the brand’s Relentless Improvement campaign launched earlier in the year with world record-holding sprinter Usain Bolt.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics