Mumbrellacast: 190 years of The Sydney Morning Herald

It is the 190th anniversary of The Sydney Morning Herald this month, and to mark the event editor Lisa Davies and head of subscribers and growth, Dave Eisman, joined the Mumbrellacast to chat about the enduring strength of the printed newspaper. Coming out of COVID-19 the pair also reflect on the effect the pandemic had on subscriber growth and the Herald’s approach to journalism. And, just weeks after the cyber attack on Nine sent the whole business into a spin, Davies and Eisman give an insight on what happened at the Herald and how they managed to keep the paper rolling out the door.

It’s been a week full of significant events; Seven hit 100 days until the 2021 Tokyo Olympics begins, radio got a look at the second survey of the year, and the first case on an influencer breaching the AANA Code of Ethics’ new rule about distinguishable advertising was revealed. Now that Seven is as confident as it will ever be that the Olympics will finally press ahead, what is in store for advertisers, aside from a State of Originality-esque competition for the best ad in class?

And, with Ben Fordham losing 2.6 points in Alan Jones’ old slot on 2GB, is the station on a downwards slope, or is this just a blip on the radar? 2Day FM was again struggling for share after falling back below 4%. Looking at the new shows still finding their footing around the country, the Mumbrellacast team chats about how long networks should give hosts time to find their tribes, and how long will be long enough for 2Day FM?

In the news

  • The second radio ratings survey is out, who won and who lost? (1:33)
  • The first breach of the AANA Code of Ethics’ distinguishable advertising rule keeps influencer marketing in the spotlight (13:58)
  • Seven gears up for the Olympics (19:43)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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