Mumbrellacast: A Masterchef launch for the ages, the government’s media relief package, and Nine’s Adrian Swift on Lego Masters
Masterchef is ‘Back to Win’ and back with a vengeance in the TV ratings. Was it the lack of MAFS? The familiar faces on screen? COVID-boredom? Or, just the perfect storm for Ten to take out the colossal win? The team chats through how no one came close to guessing the 1.268m metro viewers launch on Easter Monday, and the pay off from Ten’s programming decision.
Also in TV, the team was joined by Nine’s head of content production and development Adrian Swift to chat through the 2020 launch of last year’s smash hit, Lego Masters (39:21). He talks through what the TV landscape will look like now that COVID-19 has put a production on hold, what Australians can expect from Lego Masters’ latest season and what ratings figure for the launch will have him doing a jig.
And, the week also saw the government introduce a relief package for the media industry which suspended some content quotas for Australian content across free-to-air and subscription television for 2020, tax relief for commercial TV and radio companies, and much needed assistance for media businesses in regional Australia. However, is it enough?
All the analysis in today’s Mumbrellacast is brought to you by Budget Direct
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In the news
- How Sydney radio audiences have turned to easy listening (1:30)
- A massive return for Masterchef (9:07)
- The government reveals a media industry rescue package (18:18)
Sponsored segment: Audio diaries
- Eardrum’s Ralph Van Dijk speaks to Pernod Richard Winemakers global marketing director and chief marketing officer Eric Thomson (27:34)
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