Masterchef: Back To Win launches to 1.268m metro viewers
The all-stars version of Masterchef, which premiered on Ten last night, had an average metro audience of 1.228m metro viewers. With the addition of regional viewers, this climbed to 1.562m.
The launch is 71.7% up on last year’s launch figure of 715,000 metro viewers.
Last year, the show launched slightly later in April and was up against Lego Masters on Nine, which doesn’t launch until Monday next week this year.
The 2018 premiere had 890,000 metro viewers, while in 2017 it had 1.060m. The 2020 premiere was also up on 2016’s figure of 1.012m. It was only slightly behind 2015’s 1.231m.
Viacom CBS Australia and New Zealand chief content officer and executive vice president, Beverley McGarvey, said the network is pleased and excited by how Australians have responded to the show’s return.
The returning contestants in this year’s competition
“12 seasons in and MasterChef Australia is still loved by so many people. Food is a universal theme, particularly in times like these, and our show has always been about the food.
“A big thanks to the massive team, on and off screen who put this show together, thanks to our brand new judges, Jock Zonfrillo, Melissa Leong and Andy Allen, our brilliant returning contestants and to our wonderful guest judge Gordon Ramsay.
“The cooking, passion and energy in MasterChef Australia this year is amazing and it is going to be a really thrilling season,” she said.
Masterchef: Back To Win was the most-watched entertainment program and easily beat out its 7:30pm rivals.
House Rules: High Stakes on Seven had 548,000 metro viewers, and 867,000 nationally, while A Current Affair at 7pm on Nine had 830,000 and 1.142m. A Current Affair was followed by RBT at 8pm, which had 422,000 in the cities and 580,000 in total.
7.30 on the ABC had 770,000 in the cities and a national total of 1.122m.
Last night’s episode of Masterchef also topped the key advertising demographics of those aged 16 to 30, 18 to 49 and 25 to 54.
Masterchef’s new judges with guest judge Gordon Ramsay
The most-watched program of the evening, however, was Seven News, with 1.299m in the cities and 2.006m in total.
Nine News at the same time had 1.177m and 1.562m.
In the breakfast battle, Seven’s Sunrise had a metro audience of 283,000, but soared to 514,000 with the addition of regional viewers. Today on Nine had 208,000 and 322,000.
The night was easily Ten’s, with a 20.7% audience share in total people. It also had a 34.1% share in the 16 to 39s, and a 28.7% share in the 25 to 54s.
Its 20.7% total people share beat out Seven’s 16.7%, Nine’s 15.4%, ABC;s 12.9% and SBS’ 3.8%.
Ten also had the best-performing multi-channel with Bold on 3.8%, helping it secure a network win with a 26.8% share. Seven Network had 23.5%, Nine Network 23.5%, ABC Network 17.2% and SBS 7.2%.
These ratings must annoy the heck out of Gary, George and Matt. Channel 10 managed to halve the cost of its talent and added 40% more viewers to its cooking competition. Now that’s how you run a business.
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