Mumbrellacast: ABC picks Ita, Ten’s Changing Rooms flop, plus Pure Profile’s Nic Jones

On this week’s Mumbrellacast, we discuss the government’s decision to appoint Ita Buttrose as ABC chair, and attempt to figure out where things went wrong for Ten’s Changing Rooms.

Plus, we break down this week’s major analysis of five years’ worth of radio data, including average and cumulative audiences. Zoe tells us how – and why – she did it.

We’ve crunched the numbers from the following cities around Australia: Sydney, Melbourne, Brisbane, Adelaide and Perth.

We’ve also got an interview with Pure Profile’s Nic Jones (25:57), who reveals why Australia isn’t always the first priority on the global stage, the importance of simplicity when selling, and the recent executive team changes – including the departure of Ben Sharp.

And as if that wasn’t enough, we’re also joined by the team behind Pitch2Punchline (23:28), who are giving 20 Mumbrella readers the chance to perform stand up comedy at the Sydney Opera House. In this week’s segment, comedian Cam Knight provides some very important advice for dealing with hecklers.

In the news

In this week’s news roundup, the team discusses:

  • The government announces Ita Buttrose as ABC chair (01:16)
  • Ten pulls Changing Rooms (06:13)
  • And what happened when we crunched 5 years’ worth of radio data? (11:43)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

Mumbrella’s Audioland conference on May 2 will explore the rich ecosystem of the audio industry including content creation, distribution, marketing, industry trends, new technology and more. Early bird tickets are available now.


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