What five years’ worth of radio data tells us about the industry: Melbourne
In the last few months, Mumbrella has been crunching five years’ worth of cumulative and average audience data from radio stations across the five metro cities. So what do the results show? In a second piece as part of this series, Zoe Samios looks at the Melbourne market.
Eight times a year, Mumbrella, other news outlets, and the radio industry sit down in front of a series of numbers, which define the success of a respective station or program.
The results are dependent on respondents who complete a paper or online diary for GfK.
Over the next five days, Mumbrella is breaking down some of the GfK’s findings in Sydney, Melbourne, Brisbane, Adelaide and Perth between the years of 2014 and 2018.
