What five years’ worth of radio data tells us about the industry: Perth
In the last few months, Mumbrella has been crunching five years’ worth of cumulative and average audience data from radio stations across the five metro cities. So what do the results show? In the fourth part of this series, Zoe Samios investigates the Perth market.
Eight times a year, Mumbrella, other news outlets, and the radio industry sit down in front of a series of numbers that define the success of a respective station or program.
The results are dependent on respondents who complete a paper or online diary for GfK.
This week, Mumbrella is breaking down some of the GfK’s findings in Sydney, Melbourne, Brisbane, Adelaide and Perth between the years of 2014 and 2018.
As someone who worked in Perth radio (SCA) for 10+ years, I can tell you the survey stuff is nonsense. I had two books, which of course SCA got the benefit of, I know friends at Nova who also have rating books and have for a number of years.
I love reading my Facebook feed on ratings day as everyone from Melbourne to Perth claim ratings wins for various achievements that mean nothing to anyone outside the building.
That said, none of the major east coast FM stations celebrate their wins like SCA and Nova in Perth.
Man, I miss those lunches…
Where was 6pr it would be good to what has changed in the last few years
How much to buy 96fm?
I’d make it a station worth listening to